Social Media Marketing

Social Media Marketing

Let's start with the basics, which can be used for any social media platform:

📌 Useful SMM toolbox:

  • When you have multiple Social Media accounts, use dashboards & tools for managing them in one place. My favorite ones are Buffer and Hootsuite (both have free options). These tools have built-in analytics. So you can pick simple metrics that are meaningful and can be analyzed.
  • Pablo and Canva for fast creating of nice-looking images (both free).
  • Nuzzel can show you the top content being shared among all your followers on Twitter and Facebook. You can use that content for sharing or as an example. It's free tool.
  • Google Analytics Campaign URL builder for making UTM codes and here is a guide on Using UTM Parameters to Track Social Media Success from Hootsuite.

🐦 Twitter

I love Twitter as a tool for personal use. Moreover, Twitter has a huge variety of opportunities to promote your product — personal account, company account, Direct Message Marketing, Chats, Adds. Twitter can be used for sharing your articles, connecting with influencers or looking for competitors' customers. As you see, it's a powerful platform for many marketing activities, depending on your goals.

Your personal account can drive traffic to your product and content. While growing your Twitter followers, you increase the media reach you might get. But don't forget, that Twitter is made for people. To be successful there, you need to communicate with your audience just as you would do offline. If your target audience like your tweets and your personality, there’s a higher chance they will trust you and click on your links:

There is nothing wrong with automating your Twitter activities. You can schedule posts, automatically send messages and set up rules for auto-engagement with users. However, using automation only 🤖 will hurt your SMM strategy. So mix it with a real-time tweeting and being active & helpful with the community:

Direct Message Marketing is about sending personal, mass or automated DMs to your followers. These articles will show you how to use this tool in a right way:

One more option to consider is Twitter Adds. My experience with Twitter adds was not so positive... especially when I set up the first campaign. So be ready to face poor UX, mysterious errors and bad customer support. Anyway, these guides will help you out:

📌 And these tools help you maximize your Twitter presence, from timing to sharing to the analysis:

  • Buffer and Hootsuite for scheduling (were mentioned already).
  • Trend24 shows the latest Twitter trending topics (hashtags) through out the day locally and globally.
  • Hashtagify is advanced Twitter Hashtags search engine. It recommends you related hashtags to your keyword, shows several influencers for this keyword and relevant tweets. Very useful free tool for choosing hashtags for your tweets!
  • Statusbrew allows you to manage your followers (Audience Feature) and scheduled tweets. Statusbrew finds inactive, spammy or not following back accounts. The tool has very good free version.
  • Followerwonk Analyze gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc.
  • Twitonomy provides you detailed info about your Twitter account (or any other). Twitonomy UI is terrible. But it can show analytics of your hashtags usage, daily activity (time & days), followers, retweets statistics. All these insights are available in the free version. Also, this tool is useful for Influencer Marketing research.
  • and Hootsuite for grabbing website RSS feeds and auto-sharing the content. Free accounts permit several RSS feeds.
  • Twitter Follower,free extension for multi-follow (or unfollow) users on Twitter.
  • If you want to spend less time reading tweets, you can automatically unfollow people. This script from Felix Krause unfollows everybody and puts those followers into a list called "Old Follow".
  • Scoutzen allows you to download Twitter followers from your public or private lists. Pretty useful!
  • I mentioned tools, that I personally use. However, there are plenty of other great tools to try: The Big List of Twitter Tools: 93 Free Twitter Tools and Apps to Fit Any Need by Kevan Lee from Buffer team.


Facebook has many marketing options that could fit your company focus, budget, and your current knowledge. To target your users there you can work with Personal Profiles, Pages, Groups, and Ads.

🐣 Facebook Pages & Groups:

🐤 The Beginner’s Guides to Facebook Advertising. Here you will find step-by-step tutorials for setting up your first ad campaign. I also included articles about ads design, copywriting and typical mistakes. If you have skipped previous content, it will be useful to check posts on the viral headlines in the Personal Blog section and posts in the Social Media Marketing section.

🐔 Advanced reading on Facebook Advertising. May the Force be with you!

Some more cool hacks:


Reddit is one of the most active internet community with its own unique culture. You can get tons of cool information there, great product feedback and first users.


However, it's better to learn Reddit rules and basics before you get banned:

Guides on promoting and advertising on Reddit:

📌 Useful tools:

  • Later helps to schedule your posts to Reddit and cross-post your link to other subreddits. The tool has a free option.
  • Subreddit Analysis Tool from Later. It's a free tool to get insights about subreddits.
  • Reddit Insight is an analytics tool for real-time post tracking, single user tracking, and other data analysis.
  • SnoopSnoo provides Reddit user and subreddits analytics.
  • RedditList is useful for digging up worthwhile subreddits.
  • Reddit converter converts your text (blog post) to Reddit markdown.

👽 LinkedIn

I want to tell you a secret: HR is not the only people who use LinkedIn. With this platform you can build business partnerships, network online, make direct sales and search for investors. LinkedIn is a perfect place for B2B companies and 👔 business professionals. It's also useful for the self-branding. For the promotional purpose, LinkedIn has Personal Pages, Company Pages, Groups, and Ads.

Your LinkedIn profile can be a complete sales and marketing tool. It should communicate the value of your product and your expertise to potential partners. These guides and tips will help you out:

LinkedIn can help you get more eyes on your content, and receive a feedback from other folks. Contributing to a discussion will make both your profile and your Company Page more visible. If you listen to Rand Fishkin video on Comment Marketing you know how to establish yourself & your company as thought leaders:

🕴️Use LinkedIn for direct sales and getting partners. You can write people via invitation note, direct message, InMail or Group message. You should have clear objectives and know exactly who you want to connect with. Business outreach is common and popular among LinkedIn members, but it should be done in a structural way:

📢 LinkedIn Company Pages & Advertising options:

I heavily use LinkedIn. As you remember, we run Flawless App — a tool for iOS & macOS engineers. A lot of our users spend time on LinkedIn, participate in iOS groups or post articles there. I often post cool stuff in those groups, engage with people via direct messages or share my writings. Unfortunately, I do get spam or some random requests from job seekers\recruiters. But in general, LinkedIn works for me.

📌 Useful tools:

  • If you need to grow your LinkedIn connection base, use this script. It will automatically add targeted people from the "People You May Know" section. You only need to choose the keywords.
  • Dux-Soup is another good tool to automatically add LinkedIn connections + send invitations. Free account is not really useful. Paid version really worth 15$ a month. It has auto-inviting with personalised messages, auto-messages to 1st degree connections, downloading your tag-lists with links to profiles.
  • LinkedIn X-Ray Search tool using Google. With a free account, you only get 100 search results. To get around this limitation you can use X-Ray Searching.


Quora is a question-and-answer site, where you can get traffic by helping the community:

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