Content marketing is about promotion via content. You can run a personal blog, guest blog or write at platforms, like Medium (or combine it). Focus on how you can help your users with your content. You don't have to be a professional writer for making cool articles. Just give yourself space to be creative and share your expertise.
I encourage you to start doing content marketing by yourself. Outsourcing it can be very tricky, especially at the beginning. 🤔 Firstly, think how your blog or content is you going to stand out. There are plenty of cool blogs in every industry. How are you going to be different? What unique value can you offer to your users? How can you build an engaged readers community? And the most important question is how you will convert readers into leads. With all those considerations, you should create a content strategy:
- Before starting ask yourself: Should You Blog? (podcast)
- How to Use Customer Research to Get Better Results from Your Content Marketing Program by Crazyegg.
- How to Generate Strategic Content Ideas for Each Funnel Stage by Tyler Hakes.
- Growing From 0-12k Organic Visitors by Mapping Content to the Sales Funnel by Benji Hyam. This post shows how to make the content strategy for mobile and web-oriented blog.
- Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing by Alex Turnbull. An exciting story how Groove rebuilt their content marketing strategy with the focus on what could actually help their market.
- A case study with the framework on Creating Content That Generates 400,000 Targeted Visitors by Brian Dean.
- How to convert leads directly off of your blog with help on Popups 💰 by Benji Hyam.
- How To Convert Blog Traffic Into Customers With CTAs: The Complete Guide by Devesh Khanal.
- How to Turn Your Blog’s Thank You Page Into a Lead Generating Machine by Emil Shour.
- Content Marketing ROI: How We Measure Success at Hubstaff by Ilia Markov.
- And don't forget to calculate The Customer Acquisition Cost of Content Marketing. Devesh Khanal has divided the cost into 3 categories: costs per article, salary costs and technology costs. You can repeat his calculations for your case and get approximate budgets.
