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Marketing automation is about using software to automate marketing tasks, including emails, SMM, user support, ad campaigns, lead management, CRM, analytics, data flows and much more. It includes a set of tools, integrations, and approaches which help to personalize the experience for users and save time. In this section, we
Business model is the most difficult part of any side-project. We struggle in asking people to pay for your product or service. Usually, we don't know what is the right way to build sustainable profit over the time. But business is about making money. So we need to learn how
Communication is the key to building any kind of relationships. Every social community has its own rules. Business people will prefer concise value driven messages, when engineers are more open to deep well-thought-out talk. I encourage you to learn these social rules before writing a single line of LinkedIn invitation:
Most people hate cold outreach and everything connected with the direct sales. However, smart user-oriented cold emails can give you new users, partners or recommendations. I used this technique for getting feedback on early Flawless App. On average, 25% of people answered to my cold emails. 😟 I was afraid, that
Lifecycle emails can help you to accomplish almost any marketing goal: onboard new users, increase sales, grow users engagement, bring back inactive one or build a long-lasting relationship. It's also known as drip marketing or automated email campaigns. To make it simple: it's a set of emails that will be
Let's start with the basics, which can be used for any social media platform: How to Create a Social Media Marketing Strategy From Scratch by Kevan Lee, Buffer Marketing Director. It's a comprehensive long-read about basic of making your SMM strategy.Case-study from Hubstaff: The Improved Social Media Content Strategy
Product Hunt (PH) is a place to discover, share, and geek out about new products in tech. Submitting your product there is a good way to appear in front of journalists, tech people and fellow makers. After submission, the product will participate in the daily race. The race starts PST
Influencer marketing is focused on working with opinion leaders to drive company message/product/service to the larger market. 📚 These long guides will be good for the start: What is influencer marketing and how to find influencers? by Ash Read from Buffer.The Ultimate Guide to Influencer Marketing by Jason